Hyundai Special logistic management
Huafeng Zhou
Zhenming Gu
Hyundai motor company is
a well known Korean car manufacturer, funded in 1967, which along with Kia
brand compromise the Hyundai KIA automotive group. The headquarter is in Seoul,
South Korea. It operates the largest integrated automotive manufacturing
facility in the world. In Ulsan, its capable of producing cars is 1.6 million
units every year. The company has about 75,000 people around the world work for
them. Hyundai vehicles are sold to 193 countries via more than 6,000
dealerships and showroom around the world. There are more than 1.7 million
Hyundai vehicles were sold in 2010 in the world. In 2012, Hyundai sold more
than 4.4 million vehicles and with Kia together, they sold over 7.12 million vehicles
worldwide, which ranked the fifth largest car manufacturer around the world,
although in 2008 they only ranks the eighth largest automaker. Hyundai doesn't
just limit its business activities with in making cars. Their business is far
reaching to everywhere. Besides making cars, they are profession in making
elevator, merchant marine, power equipment and other non-manufacturer
activities such as Hyundai security and Hyundai Logistics.
Hyundai Logistics were established in
1988 where the headquarter located in Seoul, South Korea. It is known for its
white trucks. As a group of Hyundai Group, Hyundai Logistics is also operating
the logistics for Hyundai motor. They provide inland trucking service, domestic
rail service, warehousing management service and costing feeder services.
Hyundai motor company is not just using
one logistic company; they are other logistic company to succeed their goal.
Hyundai Glovis logistic company some time plays the first tier supply role.
They are assembling auto parts into a whole car. Hyundai GLOVIS is doing all
the steps of logistical process related to the car production and sales. The
deliver the auto parts to assemble finished vehicles. They are also deliver the
finished vehicles from Hyundai auto plants to regional warehouses and ports
using transporters, and provide whole service of transporting vehicles to other
places. They provide the on time service, tracking information allowing Hyundai
Company to have their product send to their customer right on time to make
their customer satisfaction.
Hyundai Company is also using product
management life for to make their vehicle to customers. It is easy to find that
Hyundai are doing special cars for every customer if one views their website. Customers
are allowed to select every detail on the car based on the car model that is
provided. From the exterior looking, the color, customer has more than 8
choices to select. Another part that they can make difference with others with
the looking is changing the wheels. Different sizes of wheels and materials of
wheels were providing with different price. Hyundai motor company is also make
available for providing different interiors for customers to choose. Leather
inferior or liner inferior, sport interior or normal provide customer with
different needs and feelings. Customers can also change the audio player. All
of the service that Hyundai provide with their customers requiring Hyundai has
a strong ability in managing its supply chain to meet its customers' needs.
After customers choose the car, the independent products, they can also choose
dependent products like different packages and accessories. This part of
products also requires Hyundai motor company have a good control for their
inventory level and control the extra cost.
Hyundai motor company have a special
network design, they are working with different suppliers and distributors. In North
America, Hyundai motor now is cooperating with Hankook Logitech Company. This
company locates in Costa Mesa; Ca is now responsible for the all total logistic
managing for Hyundai and Kia vehicle transportation in North America. In 2003,
HKA helped Kia and Hyundai imported more than 700,000 vehicles and provide
service to more than 1,200 dealerships nationwide. Within the operation of HKA,
Hyundai motor increases its efficiency of providing products to its customers
to increase customer's satisfaction and its competency.
Overall, it is easy to find that Hyundai
motor company are outsourcing its supply chain business to some company which
is more efficient in operating this system to met the company's goal and
customer's value. Within this system, they can more easily to use pull and push
strategies to increase its sales. They win its supply with more distribution
channels. In this case, they can get more stable and low risk business operation
level. As they have such complicated system, they are using a unique software
system to polish their performances. They are using experiential and
professional logistic company work for them.
Hyundai motor company are now doing good
job in the area they are doing. Now the biggest threat to Hyundai motor company
would be the ability to managing the supply chain for the expending sales
performance. It is not easy to keep and improve to its efficient supply
performance while sales more. They also need to make sure to improve the
satisfaction for their customers.
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