Hyundai Special logistic management
Hyundai motor company is a well known Korean car manufacturer, funded in 1967, which along with Kia brand compromise the Hyundai KIA automotive group. The headquarter is in Seoul, South Korea. It operates the largest integrated automotive manufacturing facility in the world. In Ulsan, its capable of producing cars is 1.6 million units every year. The company has about 75,000 people around the world work for them. Hyundai vehicles are sold to 193 countries via more than 6,000 dealerships and showroom around the world. There are more than 1.7 million Hyundai vehicles were sold in 2010 in the world. In 2012, Hyundai sold more than 4.4 million vehicles and with Kia together, they sold over 7.12 million vehicles worldwide, which ranked the fifth largest car manufacturer around the world, although in 2008 they only ranks the eighth largest automaker. Hyundai doesn't just limit its business activities with in making cars. Their business is far reaching to everywhere. Besides making cars, they are profession in making elevator, merchant marine, power equipment and other non-manufacturer activities such as Hyundai security and Hyundai Logistics.
Hyundai Logistics were established in 1988 where the headquarter located in Seoul, South Korea. It is known for its white trucks. As a group of Hyundai Group, Hyundai Logistics is also operating the logistics for Hyundai motor. They provide inland trucking service, domestic rail service, warehousing management service and costing feeder services.
Hyundai motor company is not just using one logistic company; they are other logistic company to succeed their goal. Hyundai Glovis logistic company some time plays the first tier supply role. They are assembling auto parts into a whole car. Hyundai GLOVIS is doing all the steps of logistical process related to the car production and sales. The deliver the auto parts to assemble finished vehicles. They are also deliver the finished vehicles from Hyundai auto plants to regional warehouses and ports using transporters, and provide whole service of transporting vehicles to other places. They provide the on time service, tracking information allowing Hyundai Company to have their product send to their customer right on time to make their customer satisfaction.
Hyundai Company is also using product management life for to make their vehicle to customers. It is easy to find that Hyundai are doing special cars for every customer if one views their website. Customers are allowed to select every detail on the car based on the car model that is provided. From the exterior looking, the color, customer has more than 8 choices to select. Another part that they can make difference with others with the looking is changing the wheels. Different sizes of wheels and materials of wheels were providing with different price. Hyundai motor company is also make available for providing different interiors for customers to choose. Leather inferior or liner inferior, sport interior or normal provide customer with different needs and feelings. Customers can also change the audio player. All of the service that Hyundai provide with their customers requiring Hyundai has a strong ability in managing its supply chain to meet its customers' needs. After customers choose the car, the independent products, they can also choose dependent products like different packages and accessories. This part of products also requires Hyundai motor company have a good control for their inventory level and control the extra cost.
Hyundai motor company have a special network design, they are working with different suppliers and distributors. In North America, Hyundai motor now is cooperating with Hankook Logitech Company. This company locates in Costa Mesa; Ca is now responsible for the all total logistic managing for Hyundai and Kia vehicle transportation in North America. In 2003, HKA helped Kia and Hyundai imported more than 700,000 vehicles and provide service to more than 1,200 dealerships nationwide. Within the operation of HKA, Hyundai motor increases its efficiency of providing products to its customers to increase customer's satisfaction and its competency.
Overall, it is easy to find that Hyundai motor company are outsourcing its supply chain business to some company which is more efficient in operating this system to met the company's goal and customer's value. Within this system, they can more easily to use pull and push strategies to increase its sales. They win its supply with more distribution channels. In this case, they can get more stable and low risk business operation level. As they have such complicated system, they are using a unique software system to polish their performances. They are using experiential and professional logistic company work for them.
Hyundai motor company are now doing good job in the area they are doing. Now the biggest threat to Hyundai motor company would be the ability to managing the supply chain for the expending sales performance. It is not easy to keep and improve to its efficient supply performance while sales more. They also need to make sure to improve the satisfaction for their customers.